Are you thinking about taking the leap of faith into being part of the self-employed -- into
business ownership?
If you are one of those people who have long yearned to be self-employed, to call your own shots
and design your own destiny, you must break through all those yeah-buts that have been stopping
you. Business ownership may not be for everyone, but it is definitely the only way to go for those
who have realized the American Dream by having achieved a satisfying lifestyle through business
ownership. Successful business owners share certain character traits that helped them get there.
They have what it takes to overcome obstacles -- to assess situations -- a can-do attituds.
First, let's discuss three types of attitudes.
1) The Self-Protective Type -- This person mostly wants to be comfortable. They work hard to avoid
risk, play it safe, fly under the radar, avoid pain and seek a routine comfort level. This probably
describes most people to some degree. We all feel certain levels of comfort in maintaining the
status quo, not making waves or shaking things up. But if this state of being is overly cautious and
cannot be overcome, business ownership might not be in the cards. Being self-employed equates to
being self-sufficient. It requires that you get out of your comfort zone and be confident in your
ability. While most people might think it's more risky to work for profit versus a paycheck, as the
millions of people who are fired and laid off every year in the corporate world are painfully aware,
being an employee is hardly low risk.
2) The Self-Involved Type -- This person believes, to a large degree, that they are the smartest, the
best, biggest, fastest, and strongest. Their ego can become their downfall. These individuals are
focused, systematic, and successful goal setters -- but they can have trouble as enterprise builders.
They may not be willing to listen to others that would be in the position to advise them, such as
accountants, attorneys, financial advisors, or other business experts. Due to their inability to
empathize with others, they are unable to inspire and lead. Therefore, they cannot piece together
the building blocks that make up the foundation of a successful business operation -- a group of
individuals working together as a team. Management and interpersonal skills and the ability to
delegate must be written somewhere in the DNA of an owner of a thriving business.
3) The Self-Esteemed Type -- These people have a creative spirit and inner motivation that drives
them to achieve the thing that inspires them. They accept personal responsibility and believe
where there is a problem, they can find the solution, yet they know what they don't know and the
skills they don't possess and fully intend to employ others to fill the gaps. They have an
understanding of what makes them tick and a natural inclination to be accountable for doing the
right thing with honesty and judgment. And they have faith that others will do the same.
None of these types is the stand-alone secret of business ownership. It is the right combination, or
genetic make up, of these attitudes that is the stuff that successful business owners are made of.
For instance, self-protectiveness is a natural instinct for a reason. We would not survive without it.
But this "attitudinal" gene must be tempered and cannot be so dominant that it cannot be
overcome. A measure of risk must be allowed for if one is to take the "leap of faith." By performing
a self-assessment prior to embarking on the pursuit of a business acquisition and performing proper
due diligence on any given business of interest, one can achieve an acceptable level of risk for their
individual situation when going into a new business venture.
Similarly, an overly self-involved attitude can be a road block in the path to success. Like a horse
with blinders on, this type cannot see what is around them and they trudge forward with no
awareness of, care for, or connection to how others are affected by their actions. Yes, it takes
intellect, inner strength, and an appropriate level of pride in oneself to own and run a business.
However, an exaggerated sense of self-importance and conceit detracts from the ability to make
sound decisions on business operations and effectively hire and manage employees and instill
confidence. If one doesn't have respect towards others and their abilities, those in this attitudinal
group are destined to be a one-person show with limited growth potential. Running a business is a
team sport with a leader at the helm that can blaze a trail that others are willing to follow.
As for the self-esteemed, they already possess, to a large degree, many natural character traits of
an entrepreneur. One of the dangers for this creative attitudinal type, however, is financially
overextending themselves in pursuit of their goal. They must borrow from the self-involved type --
practice restraint and focus on growing the business using a systematic methodology -- instead of
branching out in too many directions at once. Another fault, if you can call it a fault, is a tendency
to believe that everyone in their employ will perform with their own same gung-ho attitude and
entrust too much to others. This is where a measure of self-protectiveness would come in handy.
This attitudinal type might do well to err on the side of caution more frequently in the areas of
finance and trust.
So, the point to be made here is to avoid extremes. Basically, think long-term, have realistic goals,
and focus on the big picture. A healthy level of confidence in yourself instills confidence in the
people you serve, customers, employees, and partners alike. The demeanor you carry within
yourself will be the driver that can raise that proverbial bar of those around you, getting everyone
to join with you in reaching higher. It is very much about our work ethic and the self-awareness and
integrity we bring to what we do. It's a matter of deliberate choice. It's a matter of attitude.
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